THE NHS mental health website crashed just minutes after Meghan Markle, Prince Harry, Kate Middleton and Prince William appeared in an ad promoting it.
The Cambridges and Sussexes were applauded for their involvement in the advertisement that aims to raise awareness for mental health.
And the advert was so successful in raising the initiative’s message that the website crashed after the ad aired just before 9pm yesterday.
A message read that the website was “experiencing technical difficulties”.
A spokeswoman for PHE said: “We think it was due to high [traffic]. We had technicians working on it immediately and we’re back up and running now.”
Eleven million people were expected to see the video when it aired on Monday evening.
It was earlier revealed the four royals – believed to be the first ever senior royals to participate in an advert – each recorded their voice-overs on different days due to diary clashes.
The ad also features stars including Davina McCall, Katie Piper, Joe Sugg, Freddie Flintoff, Glenn Close, Gillian Anderson, Proferssor Green and Nadiya Hussain.
In the advert, William, 37, begins by saying: “Everyone knows that feeling, when life gets on top of us.
“All over the country, millions of us face challenges to our mental health at all ages, at all intensities, and for all sorts of reasons.”
MINDS MATTER Check your mental health in five steps
Every Mind Matters aims to tackle Britain’s poor mental health by offering tips and videos on how to cope with life’s ups an downs.
It’ll direct viewers to the campaign’s website – a joint NHS and Public Health England initiative – pointing people to a mental health quiz to get customised advice.
Visitors are asked to think back over the last two weeks and answer from around six different options:
1. How is your mood?
2. How well do you sleep?
3. How anxious or on edge do you feel?
4. How stressed do you feel?
5. Have you been worrying about anything?
Based on your answers, it then generates a personalised “Mind Plan” that gives five simple ideas, which PHE says are grounded in scientific evidence to improve mental wellbeing.
Examples include taking the stairs and getting off the bus a stop earlier to increase your physical activity and help you sleep better.
Both Meghan and Kate were praised for their involvement, with one saying: “Simple and practical, powerful, positive and optimistic – about time!”
Another added: “The new Every Mind Matters advert speaks powerfully and it’s great to hear Kate, Wills, Harry & Meghan getting involved too.”
The short film was written by Richard Curtis and directed by celebrity photographer Rankin.
Tory MP Peter Bone said: “It is great the Royal Family, NHS and commercial TV stations are coming together to support this important campaign.
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Health Secretary Matt Hancock said: “Every Mind Matters will benefit us all with an accessible tool to help manage our wellbeing at the click of a button.”
The campaign has the backing of charities and royal medical colleges but critics have accused the BBC of snubbing it.
- The Government will today announce £35million of funding for research into the causes of poor mental health among teens.
YOU'RE NOT ALONE
EVERY 90 minutes in the UK a life is lost – to suicide.
It doesn’t discriminate, touching the lives of people in every corner of society – from the homeless and unemployed to builders and doctors, reality stars and footballers.
It’s the biggest killer of people under the age of 35, more deadly than cancer and car crashes. And men are three times more likely to take their own life than women.
Yet, it’s rarely spoken of, a taboo that threatens to continue its deadly rampage unless we all stop and take notice, now.
That is why The Sun has launched the You’re Not Alone campaign. To remind anyone facing a tough time, grappling with mental illness or feeling like there’s nowhere left to turn, that there is hope.
To mark World Suicide Prevention Day, over the course of this week, we will tell you the stories of brave survivors, relatives left behind, heroic Good Samaritans – and share tips from mental health experts.
The aim is that by sharing practical advice, raising awareness and breaking down the barriers people face when talking about their mental health, we can all do our bit to help save lives.
Let’s all vow to ask for help when we need it, and listen out for others. You’re Not Alone.