BRITS pretend to read books to impress their pals, a study found.
Over half of us claim to digest classic literary books in a boast to colleagues, dates, friends or to join in conversations.
Many Brits lie about their reading habits[/caption]
The Bible tops the list of books people have lied about reading.
The research was commissioned to mark the live broadcast on Sky Arts of the Cheltenham Literature Festival.
Sky Arts director Phil Edgar-Jones said: “We say we are a nation of readers, but it turns out we’re also a nation of fibbers when it comes to getting stuck into a book.”
One in six people love talking about books with their friends, 17 percent say they prefer the company of people who read, and 14 percent say they can’t sleep without reading first.
Men are slightly more likely to lie about having read books than women and they also take slightly longer to read books, taking three months to read an average tome from cover to cover, to women’s 11 weeks.
The Bible is the most popular book to say you have read[/caption]
To encourage Brits to read more, Sky Arts is creating a co-branded experiential activation called The Book Doctor Live, which will tour regional shopping centres around the UK in the run up to and during the Festival, creating a pop-up reading space for children and adults.
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The initiative is to encourage reading and help drive footfall to local libraries.
Damian Barr, Sky Arts resident Book Doctor at the literary festival, said: “Books are a celebration of stories, they are the building blocks of empathy and help us live so many lives alongside our own.
“Reading is not a luxury it’s a right, but it is so much more, it’s as important for your mental health as getting exercise and eating well – it is proven to reduce stress, improve concentration and boost our intelligence.”
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