BURGER King has been rapped for a tweet apparently encouraging customers to hurl milkshakes at politicians.
It put out the message in May after rival McDonald’s was asked by cops not to sell the drinks ahead of Brexit Party leader Nigel Farage’s visit to Edinburgh.
Brexit Party boss Nigel Farage was ‘milkshaked’ in May while campaigning in Newcastle[/caption]
Burger King claimed their tweet was ‘tongue-in-cheek’ but ASA ruled that it ‘condoned anti-social behaviour’[/caption]
Burger King tweeted: “Dear people of Scotland. We’re selling milkshakes all weekend. Have fun. Love BK. #justsaying.”
Mr Farage was “milkshaked” just days later in Newcastle.
The trend of ‘milkshaking’ kicked off on May 1 this year when far-right activist Tommy Robinson had one thrown over him in Bury and then again on May 2 in Warrington.
UKIP candidate Carl Benjamin was milkshaked four times earlier this year while campaigning in Truro, Plymouth, Totnes and Salisbury.
The Advertising Standards Authority got 24 complaints about the tweet, which was “liked” by more than 100,000.
Burger King said it was “tongue in cheek”.
A follow-up tweet made light of the posting, adding: “We’d never endorse violence – or wasting our delicious milkshakes! So enjoy the weekend and please drink responsibly people.”
But the ASA ruled that it “condoned anti-social behaviour”.
A spokesman stated: “The ad was posted the day after a branch of McDonald’s in Edinburgh had chosen not to sell milkshakes or ice-cream products during a nearby political rally addressed by Nigel Farage, because milkshakes had been thrown at political figures in recent weeks.
“Those events had been widely reported in the media and we therefore considered that people who saw the tweet were likely to be aware of what had happened and that Nigel Farage was due to make more public appearances in Scotland that weekend.
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“In that context we considered that the ad was likely to be seen as a reference to the recent incidents of “milkshaking” political figures.
“Although we acknowledged that the tweet may have been intended as a humorous response to the suspension of milkshake sales by the advertiser’s competitor, in the context in which it appeared we considered it would be understood as suggesting that Burger King milkshakes could be used instead by people to “milkshake” Nigel Farage.
“We considered the ad therefore condoned the previous anti-social behaviour and encouraged further instances. We therefore concluded that the ad was irresponsible.”
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