BOOZERS are experiencing a boost from millenials choosing spirits as their favourite tipple, a survey shows.
Pubs and bars are undergoing a ‘youthquake’ as youngsters are nearly twice as likely to opt for the drink – rather than beer or wine.
Forty per cent of those aged 18-24 would choose a spirit based drink first backed up by 35 per cent of 25-24 year-olds.
But across all age ranges just under thirty per cent of drinkers chose spirits and cocktails as their favourite drink – second to beer.
Female drinkers lead the way in choosing a spirit with one in five opting for gin and tonic.
To aid the sector, the UK Spirits Alliance has written to Chancellor Sajid Javid asking him to fix excise duty before reforming it.
They called on him to “celebrate the global thirst for British drinks, backing jobs, growth and UK success by fixing spirits duty”.
Spirit duty has increased from £21.35 per litre of pure alcohol in 2008 to £28.74 in 2019.
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Kate Marston, co-founder of Puddingstone Distillery, said: “Pubs are more than just places to go and enjoy a drink – they are the heart of our communities, villages, towns and cities.
“Innovation and investment in spirits has allowed us to respond to the changing tastes of UK drinkers, with classic, contemporary and flavoured styles proving incredibly popular.
“UK spirits have a unique opportunity to help attract and cater for the next generation of pub-goers, safeguarding our great British pubs and bars – but to do so requires the government to support us with a fair duty regime.”
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