SUPERMARKET Sweep has found itself at the centre of controversy once again, this time over plastic packaging.
The game show, originally fronted by Dale Winton, made a return to screens earlier this month on ITV2 with Rylan Clark-Neal at the helm.
The show even bagged a sponsorship deal with Tesco, however the latest furore will no doubt have taken the grocery giant by surprise.
Livid viewers took to social media to accuse Tesco of double standards, claiming the largely plastic-free set of Supermarket Sweep bore no resemblance to the company’s actual policies on the packaging of fresh produce.
They claimed Tesco should follow the example set on camera and ditch the excessive plastic-wrapping of fruit and veg if they want to work with the show.
Responding to one of Tesco’s promotional posts, a furious Twitter user wrote: “What is going on Tesco? Why can’t your fresh produce in stores look like it does on Supermarket Sweep, without any plastic packaging?! I’m sure you’ll agree it looks so much more attractive and would help save our planet too!”
Others soon chimed in, with a second viewer asking: “Tesco why is there still so much plastic on fruit and veg? Plus just witnessed a member of staff for online shopping put a cucumber (wrapped in plastic) in a plastic bag! You sponsor Supermarket Sweep and there is little to no plastic on veg, so why in your real stores?”
A third quipped: “If Supermarket Sweep sponsored by Tesco was accurate, the produce would all be unnecessarily wrapped in plastic, and they’d never have what you were looking for!”
Meanwhile a fourth waded in with: “Tesco you sponsor the new Supermarket Sweep and show all the fruit and veg without any plastic packaging. In your stores the majority of this produce is covered in plastic. Why are you portraying this image when reality is the complete opposite?”
Elsewhere, a Twitter user moaned: “ Not watching Supermarket Sweep (obvs), but what happens to all the plastic packaged produce that needlessly gets tossed on the floor for the sake of entertainment? Quite irresponsible at a time when people like me are trying our damn hardest to reduce plastic waste.”
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Another chipped in: “Nice to see no plastic packaging on all the veg Tesco on Supermarket Sweep – shame you don’t have that across all your stores! So much plastic wastage in my local one, on nearly every item!”
ITV2 and Tesco are yet to respond to the backlash, but it’s not the first bout of controversy the show has had to contend with.
In the reboot’s opening week, viewers slammed the show for wasting fresh food after a contestant trampled fruit while running down an aisle.
Next they bemoaned the show’s scheduling, claiming it should’ve stuck to the original 30-minute time frame compared to the current hour.
They also insisted the show didn’t need to be on every single night and would be best suited to as weekly slot.
Finally, a new wave of whinging kicked off as viewers claimed there was a lack of age diversity among the contestants, as many of them were under the age of 30.
Supermarket Sweep airs weekdays on ITV2 at 8pm.