L’Oreal boss Jean-Paul Agon slammed for saying young women need to wear more make-up in real life ‘to live up to their Instagram selfies’

L’Oreal boss Jean-Paul Agon slammed for saying young women need to wear more make-up in real life ‘to live up to their Instagram selfies’

- in Usa News
74
0

THE boss of hair and beauty giant L’Oréal has been slammed over comments he made saying young women should wear more make-up so they live up to their online selfies.

Jean-Paul Agon, 63, claimed Instagram is good for business by encouraging young women to buy more cosmetics to look like their filtered and digitally enhanced selfies.

Not an oil painting: L’Oréal boss Jean-Paul Agon has come under fire for saying young women need to wear more make-up in real life
Getty – Contributor
Agon said filtered Instagram selfies encouraged more young women to buy make up (file photo)
Getty – Contributor

The Frenchman, who is CEO and chairman of the parent company of Maybelline, Garnier and Lancôme, said the makeup industry is benefiting from social media features that digitally enhance one’s appearance.

In an interview with MarketWatch, Mr Agon said: “The more you make yourself look really great online, the more you have to work on yourself when you go out, because if, when people meet you, they discover that you are completely different from what they thought, then you have a problem.”

He added: “If they want to use filters to look better online, they have to do something in real life also to look better, and that is why they use more cosmetics, more makeup, more skin care, more everything.”

Social media filters are good for the beauty business which he described as “pretty immune to crisis”.

“That is why, by the way, as you know, the price-to-earnings ratio of a company like L’Oréal is pretty high. . . because investors and analysts acknowledge the fact that, whatever happens, L’Oréal will be able to keep growing, keep developing, and keep increasing its profitability.”

If they want to use filters to look better online, they have to do something in real life also to look better, and that is why they use more cosmetics, more makeup, more skin care, more everything.


L'Oreal CEO Jean-Paul Agon

Agon has since come under fire by some who believe his comments are irresponsible and place more pressure on vulnerable young people.

Bambos Charalambous, the MP for Enfield Southgate, told The Telegraph: “I think the comments are appalling and irresponsible.

“It’s an admission that (L’Oreal) are very happy that young people feel pressurised to look good and they are very willing to use that as a marketing ploy for their products.

“There are enough pressures on young people as it is and the idea that people are happy to make money on the back of a fake life is really sad.

“I think people should be happy in themselves and be able to live the best real life they can, they need to understand that filters and the pressure to lead this perfect life is just a mirage.

“People that play up to that should be thoroughly ashamed of themselves and look to behave responsibly.”

The L’Oreal boss has been with with the French beauty conglomerate for more than 40 years since he was recruited by in 1978.


It’s not the first controversy to hit the cosmetic giant.

Slumdog Millionaire star Freida Pinto claimed L’Oreal whitened her skin in an advert campaign.

In 2009, the Indian actress signed a lucrative contract to be the face of the French cosmetic giants.

And outspoken model Munroe Bergdorf was sacked by L’Oreal for saying that all white people are racist.

View this post on Instagram

Loving her look? Dare to be as fierce as Luma Grothe with the Jungle Queen look, made with : La Terra, Bronze Please! Paradise Mascara in Divine Vine Color Queen Eyeshadow in Flaming . . . #summer #lorealparis #makeup #new #makeupcollection

A post shared by L'Oréal Paris Makeup (@lorealmakeup) on Jun 27, 2019 at 6:58am PDT

Many believe his comments are irresponsible and place more pressure on young people
Getty – Contributor

We pay for your stories! Do you have a story for The Sun Online news team? Email us at [email protected] or call 0207 782 4368 . You can WhatsApp us on 07810 791 502. We pay for videos too. Click here to upload yours.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You may also like

Christmas post chaos feared as Royal Mail staff vote to strike over festive season

POSTIES have voted to bring havoc to Christmas