ASOS was forced to pull a £4 keychain with the word “Stalker” on it after an anti-stalking charity blasted the site.
The online fashion giant removed the rainbow-coloured accessory after Integrated Anti-Stalking Unit tweeted a picture of the keychain with the product description.
The charity tweeted: “Hello @ASOS_HeretoHelp, do you also sell ‘RAPIST’ and ‘MURDERER’ keyrings?.. after all; ‘gals just want to have fun’…”
Within hours, the Asos Twitter account replied confirming the item had been removed from their site.
They said in August: “Thanks for your comments about this. This has been removed from the site already. We’ve also reached out to the relevant buying team to ensure your feedback is passed on for the future.”
Another anti-stalking charity replied underneath the post and said: “#Stalking is a crime, not a fashion statement.
“Contact us and we can tell you why this is not a suitable product to be on your shelves.”
The keyring was made by the brand Skinnydip, and was described on the site as “Skinnydip stalker keyring”.
The description read: “Designing fashion accessories with an edge, the squad behind Skinnydip’s standout range knows gals just want to have fun.
“Influenced by the world around us, the brand creates everything from bags and iPhone cases to sunglasses and make-up brushes.”
The keyring was taken off the Skinnydip US site, but an enamel pin with the same word was still being advertised at a discounted rate at the time of publishing.
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Skinnydip is a London fashion and lifestyle brand owned by two brothers, Richard and James Gold and best friend Lewis Blitz.
They created the brand back in 2011 and in 2017 they more than £15.5million.
The Sun Online contacted Asos for comment.
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