RYLAN Clark-Neal has hit back at his critics on social media after a string of cruel comments about his Supermarket Sweep reboot.
The beloved presenter has largely been a hit with viewers, but clearly the trolls got under his skin, forcing him to address to backlash.
Taking to Twitter, he wrote: “Glad people are enjoying sweep.
“Even more glad that the people who tweet me saying they ‘hate’ it and I’m ‘terrible at my job and make them feel sick’ are boosting my viewing figures.”
He signed off with the quip: “God bless you dear.”
Rylan’s fans immediately rallied around him, replying to the message with words of encouragement.
“I love it and don’t worry what people say if they disrespect you, you have my full support,” one well wisher replied.
A second chimed in: “I don’t know why people feel the need to be so mean.”
The furore comes after a bevvy of complaints about Supermarket’s Sweep’s return.
Viewers initially kicked off about food waste on the show, as one contestant threw piles of fresh produce onto the floor before trampling on them.
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Next they bemoaned the show’s scheduling, claiming it should’ve stuck to the original 30-minute timeframe compared to the current hour.
They also insisted the show didn’t need to be on every single night and would be best suited to as weekly slot.
Finally, a new wave of whinging kicked off as viewers claimed there was a lack of age diversity among the contestants, as many of them were under the age of 30.