SALES of ketchup, brown sauce and salad cream are out of favour as consumers opt for funky mayonnaise.
Industry figures show mayo sales are up by ten per cent in the past year to £171million.
Mayonnaise is proving more popular than other sauces[/caption]
Brown sauce is down by 2.8 per cent to £47.7million and ketchup, once Brits’ favourite condiment, is up by just 0.2 per cent to £153million.
Salad cream hardly moved, rising a mere 0.1 per cent to £57million.
Figures from analysts Kantar for trade journal The Grocer show that Nando’s Peri-Peri mayo, was the fastest growing sauce brand, up 53 per cent to £8million.
And Blue Dragon’s sriracha chilli mayonnaise saw sales rise by 16 per cent to £16million. Traditional condiments including mustard, mint and soy also gained ground.
Saucy Brits are spending less on traditional ketchup and brown sauce and opting for new mayonnaise flavours[/caption]
Sales of ketchup were up by just 0.2 per cent[/caption]
Hazel Detsiny, marketing foods vice president for household giant Unilever, said: “We’re seeing a fundamental shift in consumer demand.
“Brits are moving away from traditional sauces in favour of more exciting products, such as flavoured mayonnaise and hot chilli sauces.”
The Grocer added: “Every trend has its winners and losers. In this scenario, it’s traditional sauces that are losing out.
“Ketchup, brown sauce and salad cream have all either stagnated or lost value.”
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Nando’s Peri-Peri mayo is the fastest growing sauce brand of the past year[/caption]
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